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The Critical Role of Communication and the Big Adaptation Vacuum

Alright, let’s get right to it. We’ve got a problem.

The federal government has stepped back from actively communicating about climate adaptation.

Now, I don’t know if that was an official decision or if it just sort of… drifted away like an unmoored iceberg, but here we are.

We’re in the middle of accelerating climate impacts—floods, fires, hurricanes, extreme heat—and somehow, the loudest voices in the room are crickets.

What does this mean?

It means confusion, fragmentation, and uncertainty among policymakers, agencies, businesses—people who actually NEED to be making decisions about adaptation right now.

And you know what happens when there’s a communication vacuum?

Somebody fills it. And if it’s not the experts, it’s the ill-informed, the opportunists, or worse—no one at all.

America Adapts: A Leading, National Independent Voice in Adaptation

Now, I know what some of you are thinking.

"Doug, surely, someone out there is filling this gap. A well-funded media outlet, a major organization, a think tank?"

Nope.

Most climate media still focus almost entirely on mitigation—carbon reductions, renewables, net-zero goals.

Adaptation? Crickets.

For years, I’ve been building one of  the most recognized, most targeted, most influential adaptation platforms in existence.

We’re not talking about a casual climate audience—we’re talking about policymakers, scientists, planners, investors. People who actually shape how adaptation happens.

We’ve covered everything from climate finance to managed retreat, AI in adaptation to military resilience.

Very few groups (and now almost zero federal agencies) are consistently talking about adaptation. 

And yet, somehow, companies and agencies still pour money into marketing plans that talk about climate action without ever mentioning adaptation.

That’s like building a house and forgetting the roof.

A Highly Targeted and Influential Audience

Now, let’s talk about audience, because this is where things get interesting.

You don’t need millions of passive listeners to make an impact. You need thousands of the right ones.

And guess what? They’re already here.

The people listening to America Adapts are the exact people making adaptation decisions at every level.

• Government agencies? Check.

• NGOs? Check.

• Investors, infrastructure planners, real estate developers? All here.

This is not a general audience. This is an action-oriented, adaptation-focused, solutions-driven network that no marketing campaign can recreate from scratch.

So, if your goal is to reach the people who actually shape adaptation policy and investment, you don’t need to spend six months figuring out a strategy.

You need to work with the one platform that already has their attention.

Spoiler alert: that’s America Adapts.

Adaptation Is Now an Economic and Strategic Priority

Let’s talk about money. Because whether we like it or not, adaptation isn’t just about saving the planet—it’s about saving investments, businesses, economies.

• Insurance companies are scrambling to figure out how to underwrite climate risk.

• Real estate investors are panicking as climate-exposed properties lose value.

• Infrastructure planners are realizing that traditional designs can’t withstand the new normal.

Adaptation is no longer a niche discussion. It’s mainstream, and it’s accelerating.

The question is: who is leading the conversation?

Because if you don’t control your adaptation narrative, someone else will.

No One Else Has This Combination of Experience + Platform

Let’s take a step back for a second.

This is not just about the podcast.

I’ve spent years in the adaptation trenches—working with federal agencies, state governments, NGOs. I’ve developed adaptation training programs that have been modeled by the U.S. government.

I’ve seen how these conversations happen inside institutions. And I know where the blind spots are.

That’s why America Adapts isn’t just another climate platform—it’s an insider's guide to adaptation reality.

And in a world where adaptation is no longer optional, you don’t just need content.

You need trusted, strategic communication.

That’s what I provide.

The Time to Act is NOW

Here’s the bottom line.

The federal retreat from adaptation communication won’t last forever.

In a few years, new players will step in—government will shift, media will evolve, and this vacuum will close.

But right now?

Right now, there is an incredibly rare moment where adaptation leaders can step in, define the narrative, and shape public understanding.

This is the first-mover advantage.

Organizations that invest in adaptation communication today will set the standard for years to come.

Those that wait? They’ll be scrambling to catch up.

So, if you’re serious about reaching decision-makers, about shaping adaptation strategies, about having an actual impact—there’s no better partner than America Adapts.

Because adaptation isn’t just a topic.

It’s the future.

And the future needs a voice.

Let’s make sure it’s the right one.

Let’s Work Together

Now, if you’re wondering what’s next—let’s talk.

If you’re an organization looking to amplify your adaptation message, I’d love to discuss sponsorships, partnerships, consulting, or even just creative collaboration.

But whatever you do—don’t sit this moment out.

Because the future of adaptation isn’t waiting.

And neither should you.

Thank you.

And yes I give this talk in person…maybe your conference needs an adaptation pep talk!